In today’s digital landscape, advertising has become an essential component of running a successful website or blog. Ad networks offer publishers the ability to monetize their content by displaying ads on their site. I also uses various ad networks to monetize my websites and that generates a passive income for me. I will not go into details about which ad networks I am using because that can be explained in another article. Now let’s come to the topic this article is about.
Two of the most popular ad networks for publishers are Propellerads and Adsterra. While both networks offer a variety of ad formats and competitive CPMs, it can be difficult to determine which one is best for your specific needs. In this article, we’ll take a closer look at Propellerads and Adsterra, comparing their features and offerings to help you make an informed decision.
This comparison is based on my personal experience as I have used both of these networks for monetization of my websites. At the end of this article, I was also share my personal experience with both Adsterra and propellerads. Also, I will share the Screenshots of my earning through each network so you can be sure that they pay impressively good.
What are Propellerads and Adsterra?
Propellerads and Adsterra are both ad networks that connect publishers with advertisers. They provide a platform for publishers to display ads on their website or blog and earn revenue for each click or impression. Propellerads was founded in 2011 and is based in Limassol, Cyprus. Adsterra, on the other hand, was founded in 2013 and it is also based in Limassol, Cyprus.
Both networks offer a variety of ad formats, including pop-unders, banners, interstitials, native ads, direct links, and push notifications. They also provide publishers with easy-to-use dashboards for creating and managing campaigns. However, there are differences in the offerings of each network that make them unique.
Propellerads
Propellerads is known for its extensive list of advertisers from a wide range of industries. Their CPMs are competitive for all ad formats, making it an appealing option for publishers looking to monetize their content. In addition to the standard ad formats, Propellerads also offers push notifications and pop-unders, which can be effective for publishers in certain niches.
The network also provides publishers with a user-friendly dashboard that makes it easy to set up campaigns and track performance. They offer a range of targeting options, including geo-targeting, device targeting, and behavioral targeting, allowing publishers to reach the right audience for their content.
Another advantage of Propellerads is their low payout threshold. Publishers can withdraw their earnings as soon as they reach $5, which is significantly lower than other ad networks that require higher payout thresholds.
Adsterra
Adsterra, on the other hand, offers a large selection of advertisers and competitive CPMs. Their ad formats include banners, pop-unders, direct links, and push notifications, which can be effective for publishers in a variety of niches.
Like Propellerads, Adsterra offers a user-friendly dashboard that makes it easy to set up campaigns and track performance. They also provide publishers with a range of targeting options, including geo-targeting, device targeting, and behavioral targeting.
Adsterra offers a higher payout threshold than Propellerads, with publishers needing to earn at least $100 before they can withdraw their earnings. However, they offer multiple payment options, including PayPal, WebMoney, Bitcoin, and wire transfer, making it easy for publishers to receive their earnings in a way that suits them best. You can join Adsterra Here, or by clicking the banner below.
Pros and Cons of Propellerads and Adsterra
While both Propellerads and Adsterra offer a range of advantages for publishers, there are also some drawbacks to consider. Here’s a closer look at the pros and cons of each network:
Propellerads Pros:
- Low payout threshold of $5
- User-friendly dashboard
- Wide selection of advertisers from a variety of industries
- Competitive CPMs for all ad formats
- Effective push notifications and pop-unders for certain niches
Propellerads Cons:
- Limited ad formats compared to Adsterra
- Limited payment options compared to Adsterra
- Some advertisers may not be suitable for all niches
Adsterra Pros:
- Larger selection of ad formats compared to Propellerads
- Competitive CPMs
- Multiple payment options available
- Effective for a wide range of niches
Adsterra Cons:
- Higher payout threshold of $100
- Some publishers have reported issues with ad quality
- Ad approval process can be stringent
Which Ad Network is Best for You?
When it comes to choosing between Propellerads and Adsterra, it ultimately depends on the needs and preferences of the publisher. Propellerads is a good choice for publishers looking for a user-friendly dashboard, low payout threshold, and a wide selection of advertisers from different industries. However, publishers should keep in mind that Propellerads may not have as many ad formats as Adsterra, and some advertisers may not be suitable for all niches.
On the other hand, Adsterra is a good choice for publishers looking for a larger selection of ad formats, competitive CPMs, and multiple payment options. However, publishers should be aware that Adsterra has a higher payout threshold and some publishers have reported issues with ad quality.
It’s important to do extensive research on both networks before making a decision. Consider the type of content you produce, the types of advertisers you are looking for, and the amount of money you are willing to spend. It’s also a good idea to read reviews and testimonials from other publishers to get an idea of their experiences with each network.
My Experience with Adsterra and Propellerads
Ad networks have become an integral part of the digital advertising industry. They provide a platform for publishers to monetize their websites by displaying ads to their audience. There are several ad networks available in the market, but two that stand out are Propellerads and Adsterra.
Personally, I have had an amazing experience using both Adsterra and Propellerads on my websites. I used Propellerads on one of my websites from October 2020 to December 2021, and during this period, I made a whopping $17,000. The website in question was a blog that focused on travel, food, and lifestyle, and it attracted a large number of visitors from different parts of the world. See the screenshot of my income with Propellerads.
The Propellerads platform was easy to use, and I had no issues creating and managing my ads. I opted for the pop-under ad format, and the results were impressive. The ads were not very much intrusive, and they did not negatively impact the user experience on my website. Additionally, Propellerads had a wide selection of advertisers from different industries, which meant that I could choose the ones that aligned with my website’s content.
On another website that I own, I decided to use Adsterra from March 2021 to December 2023. This website was a news and entertainment portal that attracted visitors from all over the world. During the period, I made a whopping $49,000 from Adsterra. See the screenshot of my income after using Adsterra for almost two years.
The platform was easy to use, and I could easily create and manage my campaigns. One of the things I liked about Adsterra was their wide selection of ad formats, which included banners, pop-unders, direct links, and push notifications.
Another thing that stood out for me was Adsterra’s competitive CPMs. I noticed that I was making more money per impression compared to other ad networks that I had used before. Adsterra also had a large selection of advertisers, which meant that I could choose the ones that were relevant to my website’s niche.
In conclusion, my experience with Adsterra and Propellerads has been amazing. Both networks offer competitive CPMs and a wide selection of ad formats. However, the best ad network for a publisher ultimately depends on their individual needs and preferences. It’s essential to do extensive research on both networks before making a decision.
Additionally, reading reviews and testimonials from other publishers can help give an idea of their experiences with each network.
Conclusion
In conclusion, both Propellerads and Adsterra are reliable ad networks that offer competitive CPMs and a wide selection of ad formats. Ultimately, the best ad network for a publisher will depend on their individual needs and preferences. Propellerads’ easy-to-use dashboard and wide selection of advertisers are appealing, while Adsterra’s competitive CPMs and selection of ad formats may also be attractive. With the right research and consideration of individual needs, any publisher can make the best decision for their website or blog.